PNE cut ticket prices

The LEP reported at the weekend that Preston North End is to reduce the price of its tickets and replica shirts to reflect the recent VAT reduction. While some High Street stores are finding ways around this reduction (HMV have a convoluted explanation as to why their prices don't really look that different at all), it is heartening to hear that one business, especially one this central to the local community, is mindful of its customers and they difficulties they face.

Chairman Derek Shaw was quoted both in the LEP and on the club's website: "We understand that times are particularly hard in the current financial climate and that the festive period also puts a serious strain on the purse strings. We will do anything we can to help relieve the financial burden and make it easier for PNE fans to support their club."

So everybody wins.